Sharing the travel bug
The incredible number of available packages meant we had to design a simple and efficient user experience.
We led the complete revamp of TravelBrands’ Exotik Tours, Carte Postale Tours and Boomerang Tours websites. Founded in Quebec 35 years ago, each of these three companies covers a specific territory and offers packages designed by experienced travel enthusiasts.
Built on a WordPress platform, these custom 3-in-1 sites have hundreds of product pages with two main objectives:
> B2B: Provide Canada’s travel agents with a daily updated sales tool.
> B2C: Help future travellers find in-depth information on packages that they can then share with their travel agents.
> Simplified update tool > Advanced search engines > Interactive map so viewers may see all packages at a glance > Specials > Information request forms > Brochures