What is an

access door
and panel?

The challenge: embellish a somewhat unattractive product. #brand #identity #platform #strategy #packaging #newsletter #website #contentmarketing #socialmedia

Les industries Cendrex specialize in the manufacture of all kinds of access doors and panels. We were given the mandate to market their innovative products to a B2C clientele.

Thus, the FlexiSnap magnetic access door and panel made its way on the shelves of all the RÉNO-DÉPÔT, RONA, Patrick Morin, and Lee Valley stores located in Quebec and Ontario.

THE LAUNCH IN QUEBEC:

+ Establish a unique brand positioning.

+ Create a bilingual name for the brand.

+ Create new and very bright packaging, as well as a masterpack.

+ Design practical and eye-catching sales tools.

+ Trade show presence (National Hardware Show and Salon Rona 2017).

+ Create and develop a bilingual website, flexisnap.com/en/, featuring a video tutorial on the installation of the access door and panel (a Service-Station creation), a store locator tool, as well as a blog section.

+ A 6-week campaign featuring our 15 second television commercial on RDS during the NHL playoffs.

+ Create and send a promotional newsletter.

+ Several SEO and programmatic web actions.

+ The YouTube pre-roll ad placements were also a success, which confirms that the FlexiSnap access door and panel made a spectacular entrance on the market.

+ Develop a social media strategy, produce content and manage 4 social media platforms (Facebook, Instagram, Pinterest and YouTube), as well as create Facebook ad campaigns.

+ Create interesting and SEO adapted bilingual blog content.

 

Stay tuned – more initiatives to come!